An honest club for an honest trade.

PROOF was started by someone who spent years inside the New Zealand drinks trade, looking after more than a hundred stores and watching great independent brands stay invisible to the buyers who would have loved them.

The way it works now is fragmented and hard to see into. Brands lose hours to admin, and bottle stores and venues can't find half of what's being made. PROOF fixes that with one verified place where the trade deals directly, on clear terms: brands set their own prices, and PROOF's 5% is shown up front.